Helsinki · Ho Chi Minh City · Remote
Trang (Melody) Le
Resilient by design. Sustainable by strategy.
I turn food and hospitality ideas into businesses that work: clear concept, strong brand, a profitable menu, and practical AI tools to run it.
- F&B strategy
- Marketing
- Operations
- Business consulting
- Founder
About me
Strategist who has also run the venue
Since 2021 I have worked with restaurants, cafés and hospitality startups in the Helsinki area on concepts, brand positioning, menu engineering and market entry.
I also know the operator side. As owner and manager of Pocha Korean Street Dining & The Soju Bar (2024–2025) I built a multi-revenue model with catering, events and nightlife, and set up automated stock management.
Today I lead marketing, strategy and operations at Best in Hel, co-founded Reindeer Consulting Oy to help companies enter Finland, and build apps for small businesses with AI tools.
Vietnamese roots, 13 years in Finland, now studying sustainability at Hanken.
I love travelling for new perspectives, research on consumer psychology and new tech; you'll find me scuba diving, horse riding or behind my camera.
Tech projects
Tools I build for small teams
RestEasyworking beta Restaurant-management app for small venues.
Built from my own years running a restaurant. One web app that handles the daily admin a small team usually does on paper and WhatsApp.
- Shift and week planning, published to staff
- Staff log in with a PIN on a shared tablet
- Scanning for receipts, deliveries and stock
- Sales and staff reports, plus read access for the accountant
Demo available on request.
SnapWork / WorkMateMVP planning Short-job and gig app built around Finnish employment rules.
Restaurants and small businesses often need extra hands for one shift. SnapWork matches them with people who can work, and keeps the paperwork right.
- Full job flow: post, match, confirm, work, pay
- Finnish compliance checklist built into the flow
- MVP stages and UI model ready
AI agent teamin daily use My own team of AI assistants for business admin.
I run my work with a team of specialised AI agents: inbox, bookkeeping prep, research, proposals, marketing calendars and learning. It is my test lab for the AI tools I recommend to small business owners.
Concepts & business consulting
From idea to opening night
Companies
Reindeer Consulting Oyco-founder Helping startups and SMEs enter the Finnish market.
- Business models built for efficiency, compliance and long-term growth
- HR processes and operational management
- Brand positioning and marketing strategy for Finland
Best in Helmanager Marketing for Helsinki restaurants and local businesses.
- Digital campaigns for local SMEs
- Influencer networks and local partnerships
- Marketing proposals and service packages for venues
CTRL Pictures, Berlinpartner Business development for international creative productions.
- Proposal strategy for branding, film, fashion and event projects
- Cost estimation and budget models for productions
F&B concepts
Pocha Korean Street Dining & The Soju Barowner My own venue: concept, menu and operations.
- Multi-revenue model: dining, catering, events and nightlife
- Menu engineering for margin and cost control
- Automated stock management and quality checks
- Financial model and expansion plan
Akari IzakayaF&B concept Izakaya concept: from idea and brand to recipes and daily operations.
- Concept and brand identity
- Logo and menu design
- Recipes
- Operation flow for the team
Da Nangdrink concept Drink concept and bar operation flow for a Vietnamese restaurant in Helsinki.
Venue launchesconsultant Bumi Vietnamese Bistro · Twist Cafe · Bobachik · Le Bloom Lounge
Concept creation, brand positioning, menu engineering and market-entry plans for new food and drink venues in the Helsinki area.
NEKO by Melin development Matcha kissa & izakaya: my new restaurant concept for Helsinki.
A matcha café by day and an izakaya bar by night. Concept, business model, budget and proposals for landlords and investors.
Investor proposal ↗Mellow Matchaco-founder Mobile matcha bar catering for hotels, weddings and events in Helsinki.
- Pastel pop-up matcha bar, whisked live at the event
- Five layered best sellers, a flower on every cup
- Women-owned, run with my partner Mimi
Achievements & education
Track record
- 2026 – nowHanken School of EconomicsMaster's in International Strategy and Sustainability
- 2015 – 2020MSc, Strategic Business DevelopmentUniversity of Vaasa · thesis on Airbnb in the hotel business
- Award1st prize, International MarketingPrima Power award, €3,000 · University of Vaasa
- 2012 – 2015Bachelor, International BusinessVaasa UAS · graduated 6 months early with 30 extra ECTS
- AwardNissi Scholarshipfor academic excellence · Vaasa UAS
- Award3rd prize, business idea competitioninter-university
Let's talk
Open to roles, projects and partners
Marketing, strategy, operations and business development roles. Restaurant partners, co-founders and investors for RestEasy and SnapWork.